<< by Lauren Kade on November 10th, 2011
The new update focuses on freshness, and attempts to separate topics and search queries that require fresh content and those that don’t. For example, if a user searches on a sports team, the latest scores and news should appear in the search results. On the other hand, if a user searches for a recipe, they don’t necessarily need the most recent recipe, but perhaps an older recipe with 300 five star reviews.
- Official Google Freshness Update Announcement on November 3
- Google said it could affect up to 35% of searches, but later clarified that statement, saying that it will only noticeably affect 6-10% of searches