<< by Kari Rippetoe on August 21st, 2013
If you work for a nonprofit or association, you know how hard marketing can be. Not least on your list of challenges is lack of funding to actually do the marketing you so desperately need for your organization. Your marketing efforts consist of finding as many free or low-cost ways as possible to increase donations and get the word out about your mission, while getting as much value from that as you can.
There’s a huge opportunity for nonprofits to take advantage of digital as a fundraising channel. According to Blackbaud’s 2013 Online Marketing Benchmark Study for Nonprofits, online fundraising revenue grew by 11.6% between 2011 and 2012. However, online giving only represents a small percentage – just 7% – of overall giving.
What if I told you that Google provides nonprofits with free advertising money? Google Grants for Nonprofits distributes free advertising grants to 501(c)(3)s so they can advertise on Google’s advertising platform, AdWords. This provides you the opportunity to reach more online givers and grow you’re bottom line through digital. You’re life just got a little bit easier.