<< by Lauren Kade on June 23rd, 2011
If you read part one of this blog series, you now know all the basics for doing keyword research for SEO. PPC keyword research is somewhat similar to SEO, but instead of focusing on monthly search traffic, your are mainly focused on getting every single keyword that someone could search for!
Step 1: Build an Account Structure
First you need to make a skeleton of what you want your AdWords (or Bing) account to look like. What do you want to advertise or what are your main focuses? If you truly have no idea how to start, create a basic keyword list as in step 1 of the SEO keyword research. Write a list of everything you can think of about what you do; it’s also helpful to go through your website to pick out key terms. Then look through your list for patterns. Are there obvious sections or categories? Make each one a campaign, and there you have a skeleton account structure.