<< by Chris Wilson on July 20th, 2010
Advanced Web Ranking is a piece of software that automates the ranking process. It uses automated queries to pull data from search engines to provide you with a “moment-in-time” glance of the location of your website (or your competitor’s site). The software itself is fairly straightforward to use at the basic level. Essentially you add a set of keywords along with the websites you want to determine ranks for. From there you select the search engines you want to test on.
The beauty of the software comes with the reporting capabilities. There are all sorts of reports you can run based on the data; Competition, Current Rank and Visibility reports to name a few. Of course, if you don’t like the default reports then you can make your own. This is the first step to streamlining the process. Data is of no use unless you can analyze and apply it. So when setting up the report, remove the useless data and add in the fields that are of utmost importance to your rank diagnosis.
After setting up the report, now we can get down and dirty with some of the advanced tools and services built-in to the software. We will start with the easiest.