<< by Renee Revetta on August 12th, 2011
Facebook released a new feature that groups status updates on your News Feed by topic. Have you noticed this change yet? Here’s a snapshot:The example above grouped friends’ updates that included something about James Madison University (JMU). Facebook is looking a level further than just the update – otherwise it wouldn’t have known that “JMU Dukes” was connected to the “James Madison University Page” (linked to from the headline). Facebook also must have seen that my Facebook friends in the second part of this group either work or went to James Madison University.
So as a Facebook user, does this make your News Feed more relevant? For Business Pages, this could be a great update, helping you get more visibility by placing a link to your Page with other relevant posts.
Something to keep in mind though – Facebook isn’t measuring sentiment. So people could be talking about how awful something is, and a Business Page link could appear in the headline of the topic updates.
Facebook said that it will use natural language processing to match words in posts to the relevant brand pages. But the company told Inside Facebook that its natural language processing won’t be able to detect sentiment, how a Page’s name is being used, or whether the mentioned Page was actually the focus of the update—meaning that Facebook could include posts trashing a brand or updates where that brand isn’t even relevant.