<< by Sarah Lokitis on October 17th, 2011
Earlier this month, we mentioned some of the new Facebook changes including Timeline, Friend groups and a couple tweaks to Facebook advertising. In the past few weeks, Facebook has continued to announce many changes to its interface, reporting system, ad and API structure. Some of the changes have already been implemented, but a few are still on their way.
Community managers and Facebook marketers alike may have noticed they have the option to view old Insights or the new and improved Insights tool.
With the improved Insights tool, Pages are able to:
- See the reach of their posts on Facebook, not limited to their Facebook fans
- See weekly total reach of a Page, total Likes, Friends of Fans number, public and internal Pages metric and “Talking About This”
- See what content is reaching the most people on Facebook and data to increase the virility of the posts, photos, videos, questions