<< by Tad Miller on March 31st, 2010
As an SEO agency, we are very focused on getting our client’s URLs ranked on the first page of natural search results. Even with personalized search altering individual search results, we believe that a top 10 ranking is pretty much always going to be a top ten ranking even with personalization sometimes changing the order of that top ten.
The reality is that when clients engage us for SEO they really translate high natural search engine rankings into more TRAFFIC and from that traffic more sales.
But the point of this post is that clients essentially want more traffic to their website and the traffic to that website doesn’t necessarily have to come from search engine results pages for the clients URL. Case in point, we have gotten a lot of traffic from my blog post “Why Your Company Needs a Google Profile” but if you actually do a Google search on that exact article name, in quotes you won’t even find the original post in the number one spot. Their are 28 links on other websites pointing to that article, most of which use the article title as the anchortext. So why isn’t it the number one search result?