<< by Renee Revetta on January 13th, 2011
Remember when Facebook changed personal profiles from listing your interests to making you select links for your interests – essentially wiping out your profile content? In doing so, Facebook automatically generated hundreds of pages from the interests, workplaces, education, activities, favorite TV shows etc. users list in their profiles – called Community Pages. Now your company probably has a Community Page that is floating around Facebook, unclaimed, pulling in whatever Facebook users say in their status messages about your brand. And it most likely has a lonely, generic briefcase as a logo.
In review, from the Facebook Help Center:
Community pages — the pages that link from fields you fill out in your profile — are for general topics and all kinds of unofficial but interesting things. You “like” these pages to connect with them, but they aren’t run by a single author, and they don’t generate News Feed stories.
This post will help you claim your company’s page, so when Facebook does decide to make its next move, your brand is prepared. I’ve found it’s much better to be proactive with Facebook marketing rather than lagging behind.