Search Marketing Sage

I’m in Vegas! So far I haven’t had any Hangover, the movie experiences, but there is still time…. Just kidding! I’m attending Search Marketing Expo: Social Media Marketing. I just checked in, got some coffee, and now am ready to get started.

This session is called “Decoding Facebook Ads: Strategies & Tactics for the New Ad Environment” and I thought this was a perfect follow up to Michelle’s Facebook advertising blog post from last week. Greg Finn is moderating this session with 5 (!!) speakers. I have a feeling each presentation is going to be jam packed with information because they have less time to speak. The speakers are Addie Conner - SocialCode, Zvika Goldstein - Kenshoo, Nate Luman – Zappos, Merry Morud – aimClear, and Christina Park – TriggIt.

Something to mull over as you undoubtedly check in with friends and family (or brands perhaps) on myriad social platforms this weekend: social media marketing is growing up. As we’ve written in recent blog posts (here and here and here), we’ve been seeing incredible success with LinkedIn advertising across the board with our B2B clients. And with all of Facebook’s new offerings for companies (especially Facebook Exchange and its new conversion measurement tool), talks of retargeting coming to Twitter,  and Pinterest offering new tools for businesses it’s apparent that this is a steady trend on social networking platforms across the interwebs.

In our complex high tech world new products and services are constantly being developed to solve the problems of life and business.  Frequently the solutions are so new and innovative that people don’t even know they exist.  As an online marketer you have to figure out ways to use online channels to get the world knowing that you have solutions and then seal the deal with a sale.

We’ve worked for lots of companies that sell products that the world doesn’t know they need yet and we have found 8 tactics that can help companies maximize online visibility and thereby make sales.

1. Focus Site Content on the Problem That the Product or Service Solves.  You can have a page devoted to all of problems your product or service solves, but it’s in your interest from an SEO perspective to devote individual pages detailing each exact problem and the exact solution you provide.

Are you wasting valuable time on leads that aren’t ready to close? Do you have a marketing automation system in place, but feel like it could be doing more? In our upcoming webinar, Set the Cruise Control on Your Lead Nurturing, Janet Driscoll Miller, President & CEO of Search Mojo, will review ways to improve lead generation with marketing automation. This webinar will include the valuable ways to incorporate search, social advertising, and targeted landing pages with marketing automation to engage more leads. Register today for this informative lead generation webinar, Set the Cruise Control on Your Lead Nurturing, on Thursday, June 7, 2012 at 2:00 p.m. ET.

Search Mojo is hosting a free webinar, The Secrets to Getting Positive ROI from Facebook, next Thursday at 2 p.m. ET.

Janet Driscoll Miller, CEO and President, of the Facebook advertising management and search engine marketing firm Search Mojo and Maya Grinberg, Social Media Manager of Wildfire Interactive, will headline a free webinar reviewing why you should advertise on Facebook and how to see positive ROI from these efforts.  The Secrets to Getting Positive ROI from Facebook webinar will be held on Thursday, February 2nd, at 2:00 p.m. ET.  Register here.