Imagine a way to target millions of people around the world based on their age, gender, interests, social groups, politics, religious beliefs, relationship status, and much more. Ten years ago that type of granular market research could cost you millions. Enter Facebook in 2004, and less than a decade later marketers can target potential customers for only pocket change per click. Whether you are trying to create brand awareness or you want to sell products, Facebook gives you numerous options to do it. The question then becomes, how?
This leads us to the topic of my blog post, where I will show you the different types of Facebook advertising and how they should be applied. All of these types of ads can be used in conjunction with one another to target users in numerous ways and for different campaign goals. The secret is to know when to use which type of ad.