I typically write about things I am working on, like LinkedIn advertising or the implications of search and social. This time, I thought I’d give you a behind the scenes look into how we do our work at Search Mojo and what we use to make the data we have useful to us and to our clients.
So, on that note – we are big Excel nerds. We use Excel to organize the data gained from advertising online to make smart decisions – something most (if not all) marketers need to do on a daily basis. I took a quick poll of the Search Mojo office to find out what everyone’s favorite function is and how they use it at work. Jeff, our IT manager, argues that “Excel is one of the best pieces of software out there because its ability to interface with so many data sources and provide a VBA (Visual Basic for Applications) environment, so you can turn that data into information.”
If you don’t like Excel, then this blog post may not be for you – or perhaps it will convince you to give it a try. You just may find these 11 Excel functions and features will improve your efficiency. And, everyone has time for that!