DMF logo5 DMF 2011 | Segmentation & Targeting & Inbox MarketingWrapping up the Marketing Profs Digital Marketing Forum conference here in Austin, the last sessions begin after lunch.  I am covering Nicholas Einstein’s presentation, Segmentation & Targeting: Leveraging Data to Drive Relevant, Valuable, Timely Inbox Marketing.

Nicholas Einstein is the VP of Deliverability & Strategic Services at Datran Media. You can follow Nicholas on Twitter at @othereinstein.

Email = Direct Mail on Steroids

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