<< by Lindsay Keller on October 5th, 2012
What is marketing automation? How can it help you increase lead generation and conversions? In today’s session, Chad Horenfeldt, Director of Success Consulting at Eloqua and Kathleen Christoph, Email Marketing Manager of PerkinElmer discussed how centralizing your company’s marketing technologies, implementing universal processes, and breaking down internal barriers can make your marketing team more efficient. Some key factors the speakers covered were how to streamline processes and technologies, increase campaign efficiency, and generate more qualified leads using targeting.