Search Marketing Sage

Last Tuesday, Search Mojo hosted our weekly #seo411 Twitter chat session, this one on Effective SEO Measurement. A few weeks ago, we discussed SEO with a focus on website content. We want to thank all of our #seo411 participants for the great discussion surrounding How Social Media Affects SEO. These chat sessions wouldn’t be possible if it weren’t for you guys! Here’s a quick recap of what went down last Tuesday.

Q1: What types of tools do you like to measure SEO rankings?

• RankChecker
• Link Diagnosis
• Google Analytics
• Yahoo! Site Explorer
• RavenTools
• Advanced Web Ranking
• WebCEO
• SEOMoz
• Market Samurai
• Link Assistant

Q2: Other than the rankings themselves, what else do you think measures SEO success?
Some only measure success by looking at where they rank on SERPs, but many look at a few other factors to measure their SEO efforts as well. A spike in site traffic, measuring converting traffic, most popular anchor text, and a low bounce rate were all mentioned as ways to see how successful your SEO efforts are. Usually an increase in rankings will result in a spike in traffic, but you need to measure to be sure it is converting well; a jump in traffic that is junk will not be beneficial.