<< by Lauren Kade on March 15th, 2011
There has been a lot of buzz lately about remarketing (also called retargeting), and especially about using remarketing on the GoogleDisplay Network. But what exactly is remarketing, and how does it work? I set out to learn more on the subject and how to use it effectively.
What is Remarketing?
On Google’s website, they define remarketing as a strategy that “allows you to show ads to users who’ve previously visited your website as they browse the Web.” Basically, you can target users who you know have already seen your website when they’re browsing the Display Network. Sounds great right?