Placement Targeting 101: The Basics
<< by Sarah Bonner on May 10th, 2013
As you may have learned in my last blog post about Display Targeting Methods, there are multiple ways to target ads in Google’s Display Network. Each type of targeting needs to be done a different way. Today we’ll get more into placements. Placements are locations on the Google Display Network where ads can appear. It can be an entire website, a specific page on a website, an individual ad unit, a mobile phone app, and many more. Placement targeting can be beneficial to any account because, if done correctly, can show ads to searchers who are already interested in what you are selling.
Placement targeting is choosing specific or relevant sites where you would like to show your ad. In the example above, the Volkswagen Jetta Car and Driver page was specifically chosen to show the Volkswagen Jetta ad, because they are so closely related. The main goal of placement targeting is to show your ad where interested parties may be looking. Someone who is looking up the specifics of a Jetta is probably starting the buying process for a new car, so they could be interested in the Volkswagen promotion!
banner ads. But in fact, display is so much more, spanning everything from text ads to rich media and video ads. Plus, with the vast improvements that have been made to display advertising over the last few years, it’s possible to target exactly the right audience at the right time., so no more buying impressions and hoping for the best. It’s definitely not your father’s display advertising.
