<< by Tad Miller on November 14th, 2013
No one could ever call me a great “brand builder” with regard to the online advertising we do for our clients. As an agency, we aren’t really about building brand awareness or getting eye balls on a banner ad as the measurement of our success for clients. Our goal is to get results from the advertising, whether that’s a sale, a form completion or some other Key Performance Indicator. If brand building happens as a secondary benefit to that advertising, then all the better – but the result has always been what we have focused on.