<< by Kari Rippetoe on October 23rd, 2013
It’s really hard to believe we’re already winding down another year. 2013 has been an exciting year in digital marketing, with new and growing opportunities in search, social media and content marketing. 4 in 10 global marketers reallocated their budgets to digital marketing in 2013, and 2 in 3 CMOs shifted 25% or more of their budgets to it this year.
Why the big shift to digital marketing? According to Accenture, CMOs feel the “game-changing” nature of digital warrants a radical change in their organizations’ structure, and their ability to deliver “seamless and relevant customer experiences across all touch points all day and every day” is absolutely essential to their survival. So, in a nutshell, “Go digital or die.”