This panel covered everything from the basics of the various social media tools to strategies for using social media to drive traffic and engagement.

Rebecca Kelley

First up was Rebecca Kelley from 10e20 with a presentation entitled “Better Living through Social Media”, an overview of the various social media sites and where the ROI can be found.

Social media is just another avenue to drive traffic. So where is the ROI in these sites? Rebecca started with an example of the Three Wolf Moon t-shirt case study.

Image via CrunchBase

Digg can drive links and traffic to your site. Rebecca shared that a piece by State Farm in Digg helped them also rank very well for SEO keywords.

Reddit drives traffic, links and community. It’s not as big as Digg, but it’s pretty buzzworthy and has a very loyal community.

With delicious, you can build a loyal audience or readership. With StumbleUpon, it’s about traffic, mindshare and subscribers.

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