<< by Renee Revetta on November 20th, 2009
Chris Tignor CISO at Capital One, Michael McGarry, CTO at Genworth Financial and Kirsten Kliphouse, Eastern Regional Manager of Microsoft spoke about some best practices and procedures for using social media in the workplace.
Kliphouse said social media has become core to Microsoft product development in a diverse market. She suggested that companies listen to what’s being said about their products
and then adapt. Microsoft did exactly that when consumers wanted access to Twitter and Facebook from the Xbox. They added this feature as soon as they could.
Social media policies were also discussed, and Tignor shared his opinion saying that telling employees to use commonsense doesn’t work because the definition of commonsense is diverse. Kliphouse said employees need to be trained to learn what is public and what shouldn’t be shared.