Search Marketing Sage

Have you ever wished that life was like a clean, crisp landing page — one with reduced clutter, focusing in on your ultimate objective with a clear call to action? It definitely would make things a lot easier and efficient.

Yesterday, while my colleague, Amanda Chaney, and I entered Dulles airport to catch our flight back to Charlottesville (it had been cancelled the night before, but that’s a different story), I was surprised how stale and cluttered everything was. Not only did every airline ticket counter resemble the next, but also every sign in the airport was the same color and font with no real distinction.

Being that Amanda and I already had our tickets, we were in search of our terminal. Even though we were able to find it and made our way home safely, I couldn’t help but feel that Dulles had landed us on their homepage and let us fend for ourselves. And not to sound dramatic — as this works offline, it will CRUSH you online.