Search Marketing Sage

This was a great session featuring everything from crisis communication to overall brand monitoring and tips.

Sean Jackson

First up was Sean Jackson of Ecordia with a presentation entitled “Branding Through the Sales Funnel”. Sean started by defining brand management and how brand management can drive sales. Strong brands = efficient sales and costs because it makes it easier for customers to move through each stage of the sales funnel.

What is the sales funnel? There are essentially eight stages:

• category awareness
• brand awareness
• brand consideration
• brand preference
• purchase intent
• purchase
• customer retention
• advocates