<< by Kaitlyn Smeland Dhanaliwala on August 12th, 2009
If you’ve ever spent any time on YouTube, chances are you’ve probably noticed that there are YouTube channels devoted to particular corporations or organizations. For example, the current administration in Washingon is trying to reach a new group of constituents via the official YouTube White House channel. Hollywood Records promotes new artists on its YouTube channel with full-length music videos.
In fact, the advertising agency BooneOakley actually decided to forgo a traditional website altogether and made its YouTube channel its own functional homepage. (As a side note, you’ll get a kick out of BooneOakley’s intro video).
If you have corporate video assets available for promotion, establishing a corporate YouTube channel may be a good idea. And over the past cople years, YouTube has introduced more features that help customize videos to drive more traffic back to your site…