<< by Heidi Kramer on September 16th, 2013
If you are like a lot of our clients here at Search Mojo, you probably have more than one Google AdWords account running at any given time. Many of our clients use different AdWords accounts for various programs or departments, areas of their business that require separate budgets, etc. Tracking conversions across multiple accounts is usually quite the process and often times tracking is not as accurate as it should be, due to conversions being double-counted and inaccurate communication between multiple AdWords accounts for the same website. Now that has all changed! Google recently announced that cross-account conversion tracking is now available to help you track across your different accounts.
How I feel when Google announces updates that work AND are easy to implement: