This is part 2 of my coverage of the webinar, “From Click-Through-Rate to Conversion Rate: Conversion Tactics for SEO & SEM.”  If you missed my blog post on part one, you can find it here.  The speaker for the second portion of this webinar is Tim Ash, CEO of SiteTuners.

5 Quick Tips to Increase Lead Volume

1. Make Your Call to Action Clear

Don’t hide what you want the user to do.  Tim likes to give the page the “Mother-in-Law Test:” if your mother-in-law couldn’t find your action on the page, then you have a problem.