<< by Amanda Sides on October 19th, 2011
Some things to keep in mind:
- At some point in the B2B sales cycle, almost everyone touches your website.
- One size fits all format for your site rarely ever works. You end up with low conversions, low engagement, and it’s hard to track effectiveness.
- A lot of B2B marketers do a great job focusing on learning a lot about prospects, but not the reverse, helping your prospects learn more about you.