<< by Sarah Bonner on April 29th, 2013
Advertising with Google AdWords’ Display Network is a great way to entice potential customers who are browsing the web. The Display Network is a collection of Google partners and affiliates who allow Google to show ads on their websites. According to the Google Help Center, the “Google Display Network reaches 92% of all Internet users in the U.S,” so it’s definitely something worth looking into. The Display Network has useful targeting options so advertisers can capture interested users. Advertisers can target ads to specific sites, based on website content, or to specific audiences based on user interests. Ads on the display network can include text, image, rich media, or video formats.
Contextual targeting uses a keyword list to show ads on sites that are relevant to the keywords. The goal is to show an ad that is relevant to the content on the page, and thus relevant to what the user is looking for. Advertisers can use keyword level bidding and exclusions to make certain ads are showing in desirable locations.