<< by Renee Revetta on December 15th, 2009
Using Twitter for contests, polls, coupon distribution and invitations has been embraced by socially savvy companies. In my opinion, these options are great – but if companies aren’t executing them in the right fashion, what’s the point? Here are some of my gripes and suggestions as an observer and (sometimes) participant of Twitter and Facebook contests.
Begging for Followers or Engaging?
If a brand asks people to follow them to enter a contest, the potential customers should at least be awarded with good content. Engaging participants begins with following them back. The last thing a contest registrant wants to see is that they are one of a thousand followers, and the company is only following 5 people back. The brand should at least LOOK like they’re thankful to the contest entrants and give a little love back to the participants.