<< by Sarah Lokitis on June 14th, 2013
I’m engaged! Woot woot, (yes, I just did an “I’m engaged happy dance”) and now all I want to do is read wedding blogs and look at Facebook posts about wedding invitations. If you are in the wedding industry, this is WEDDING SEASON and you probably do not have the energy to stay up until 3AM writing a blog post to market yourself to the newly engaged. I’m here to share some suggestions about content creation that can work for you, as well as just about anyone in a business that has a busy season that may prevent them from staying on top of social media marketing. A great way to prepare for a busy season is to get ahead by creating evergreen content (content that is non-seasonal and will be relevant no matter what time of year it is) to keep your online presence fresh and SEO-friendly. This does require planning, but will pay off in the end.