<< by Sarah Wyland on December 18th, 2013
As an account manager, I often find myself on a conference call with clients – and their other agencies. While we here at Search Mojo take on SEO and Paid Media, clients often hire other agencies for things like public relations and web design; which means, in an ideal scenario, we all work together for the greater good – in this case, for the benefit of the client.
There’s that old adage “too many cooks in the kitchen.” While it can be literal – have you ever tried to get into Search Mojo’s kitchen on the day of a chili cook off? – in this case, it’s metaphorical. When multiple agencies come together, there are a lot of ideas brought to the table by a lot of people who are good at their jobs – and if we’re being honest, none of us like to be told our ideas aren’t the best thing since sliced bread.
Here’s an example: A client is launching a new website and is ready for input on SEO. While the site looks great, it’s also all flash and parallax design, making it less than optimal for search engines. The designers aren’t happy to hear that sort of feedback and understandably so – they’re proud of their hard work which took hours to create.
So how do you approach working with different agencies with different specialties and different people? Here are five tips I’ve found helpful: