Search Marketing Sage

Image by powerbooktrance via Flickr

Continuing the discussion here at Blog Potomac, Natalia Luckyanova from iMangi Studios spoke about mobile phone applications. Her company makes games and applications for the iPhone.  Natalia said her market is very competitive, so she has to think of ways to stand out. Her company uses social media to promote their games, and players can choose to tweet about the game or their score, but it isn’t imposed on the user.  The brand also uses YouTube videos, a blog, Twitter, and gaming forums to build a community between players.  She noted that there are also social change applications out there to report something that’s wrong in your neighborhood – like a pothole.

When asked about augmented reality, Natalia thinks its use has been pretty limited so far.  The only game she knows of so far has been a kid’s game.  The real potential for augmented realist hasn’t been tapped yet in the market, although Natalia thinks people will make exciting things with it.