<< by Tad Miller on September 1st, 2011
“Have you seen how many Twitter followers I have?” ”I have thousands of Facebook friends or Fans.” ”I’m really a big deal.” ”I have hundreds of Google + votes on my blog post.”
Are you buying all of that? Does it matter to you? Does it have an impact on your site’s Search Engine rankings or site traffic? Is all that “adoration” anything more than an ego trip?
The answer to all of these questions is the answer to almost every question in the digital space: ”It depends.” What did you do to get all of those followers, friends or Google + votes. Are you genuinely popular or did you succumb to “short cuts” to popularity? I’ve been poking around some of the back alleys of the Internet to get an idea of just what I’m up against as a search marketer, because some of these “social metrics” do have an impact on search engine rankings (or at least used to).
What started me down this path was my July Wired magazine. I love the Jargon Watch section which keeps you up to date on the newest word creations of our era. The word that got me thinking was:
Cherry blossoming v. |cher-ee, bloss-uhm-ing|
Following Twitter feeds and liking Facebook pages for pay. Taking its name from the Japanese slang for professional fans—sakura, or cherry blossoms—the technique lets companies buy social clout.