<< by Tad Miller on August 11th, 2009
Almost no one predicted the wild success of the government car scrappage program known as “Cash for Clunkers”, myself included. I actually thought it was too restrictive in that your car has to be worth less than $4,500 to qualify for a trade in. WRONG! We are a nation that holds onto old cars way too long and the recession has just exacerbated that.
We have managed the pay per click advertising of an automaker for almost two and a half years and have never seen anything like the surge of searches witnessed in the last three weeks. “Cash for Clunkers” wasn’t even an idea a few months ago, much less a keyword that someone would type into a search engine. Little did we know, that keyword was going to increase in searches more than 1000 times over in days.