Search Marketing Sage

Let’s face it: sometimes your branding strategy doesn’t always play well with your search marketing strategy. Your website copy, while true to your brand guidelines, doesn’t contain the keywords needed to drive traffic from search engines. Or perhaps you have a beautifully-designed website, created and coded using tools and programs on the bleeding edge of web design. But, Google can’t read it or index it into search results. Have any of these situations happened to you?

Thankfully, there are ways to resolve these challenges. Join us for a free webinar, Harmonizing Branding and Search to Achieve Optimal Results, on Thursday, January 24th at 2:00pm ET. During this webinar, Janet Driscoll Miller of Search Mojo and Pam Fitzgerald of branding and marketing services agency The Ivy Group will discuss ways you can integrate your branding and search strategies. You’ll learn:

• The basics of branding and how it’s more than just your logo.
• How to create messaging that utilizes your top search keywords while staying true to your brand.
• Best practices for designing a website that is aesthetically pleasing, user-friendly and search engine-friendly.
• How to make sure your brand is protected and represented positively in search engines.

UPDATE 2/7: Did you miss the webinar? Click here to watch Harmonizing Brand and Search to Achieve Optimal Results in its entirety! For a quick preview of the webinar, check out the video below:

This was a great session featuring everything from crisis communication to overall brand monitoring and tips.

Sean Jackson

First up was Sean Jackson of Ecordia with a presentation entitled “Branding Through the Sales Funnel”. Sean started by defining brand management and how brand management can drive sales. Strong brands = efficient sales and costs because it makes it easier for customers to move through each stage of the sales funnel.

What is the sales funnel? There are essentially eight stages:

• category awareness
• brand awareness
• brand consideration
• brand preference
• purchase intent
• purchase
• customer retention
• advocates