Working to make the complex more simple, Ike Pigott, communicator Alabama Power and blogger at Occam’s Razr, presents the session Brand Journalism at Day 2 of the Vocus Demand Success Conference.
What is it?
- Storytelling: Reporters are asked to do more and it’s disrupting their work. Take time to create stories to humanize the organization.
- Embedded: If you can’t rely on natural media then you need to embed the same skill sets in journalism.
- Neutral point of view: It’s more believable and therefore, more acceptable.