Posts Tagged ‘Bing’
<< by Amanda Sides on August 12th, 2009
Managing PPC accounts, especially large ones, involves tedious, day-in and day-out tweaks, research, analysis, and restructures. So it was no surprise that people were ecstatic when Google announced its new interface would be launching back in the spring. When I say ecstatic, I mean people were actually cheering in the initial presentation of the updates at SES NY. I can’t lie, I may or may not have joined in the revelry. Now all we need is for the other guys to catch up and have major overhauls to make all of us even more content with our PPC routines… However, I think I could just settle for a few simple tweaks.
<< by Avelyn Austin on August 10th, 2009
Last weekend I was visiting some college friends where over our morning coffee we began talking about our jobs. After explaining what I do as a search engine marketer, obviously mentioning Google once or twice, my friend responded very confidently “Bing is going to crush Google”. I was happily surprised when my fiance LAUGHED OUT LOUD (capitalized because it was honestly a big laugh) as he turned the local newspaper toward our friend. The newspaper showed this commentary:
<< by Tad Miller on July 30th, 2009
I’m honestly not too exited about the pending search deal between Yahoo and Microsoft. The idea of slapping Bing’s search interface for people who don’t know how to search on the young demographic of Yahoo users isn’t really a match in my mind. If the deal actually does consummate it is a definite win for MSN from the stand point of getting the traffic volume it was never going to get otherwise. The quality of the majority of that Yahoo traffic is questionable, but it’s volume and that’s what they want and need.
But the point of this post is that this is far from being a done deal. In a previous life I got very familiar with the world of mergers, acquisitions and deals of this sort specifically from the standpoint of regulatory approval. For those of you who don’t know the main character in the upcoming drama let me introduce you to Christine Varney, she’s the Antitrust chief of the US Department of Justice and she has been very clear that:
…she would take a close look at high-tech and Internet-based markets. She also promised that antitrust enforcers wouldn’t “sit on the sidelines” during her tenure.
Before she took her position she was quoted saying:
“For me, Microsoft is so last century. They are not the problem,” Varney said at a June 19 panel discussion sponsored by the American Antitrust Institute. The U.S. economy will “continually see a problem — potentially with Google” because it already “has acquired a monopoly in Internet online advertising,” she said.
<< by Janet Driscoll Miller on June 15th, 2009
Microsoft launched Bing approximately two weeks ago amid great fanfare — a $100M ad campaign, including TV commercials and redirecting MSN traffic to Bing. But is the newly created search engine all it’s cracked up to be? Does it live up to its claims of providing more relevant search results? In my humble opinion, Bing was not “ready for primetime.” It’s my personal belief that Steve Ballmer rushed to market with Bing in a desperate move to try to compete with Google — only to release a lackluster product. However, I guess that’s not uncommon for Microsoft, given their history with other products with many bugs at release, including Vista, Internet Explorer and more.