<< by Amanda Sides on August 14th, 2009
Lots of conversation has revolved around Google’s new Bid Simulator tool. It debuted for testing purposes a while back, but is slowly rolling out to more and more accounts as time passes. A large account I work with just starting showing the tool earlier this week.
What is it? The new Bid Simulator tool is an attempt to help you make better bid management decisions in the future. It shows you the potential impression, click, and cost data you could have seen over the previous seven days if you had set different keyword-level bids. You should see the tool as an option for high volume keywords.