It’s no secret here at Search Mojo that we love conversions. Everything we do is for the goal of getting our clients more sales leads. Recently, I was doing some research on how to get more leads for some of my B2B clients, and I came across an interesting study titled “From Promotion to Emotion: Connecting B2B Customers to Brands,” by the CEB Marketing Leadership Council, in partnership with Google. It’s a fascinating study, and I encourage you to read it, but here are a few of the highlights that reminded me of the importance of brand image in B2B buying decisions.
As Content Marketing Manager here at Search Mojo, I count myself as pretty lucky. I’m in a position dedicated to content marketing, created because we think it’s incredibly important and valuable not just for ourselves, but for our clients. We have amazing resources for creating top-notch content. But I’m sorry to say that lots of other marketers aren’t as lucky as I am in that regard.
You may be one of those marketers who knows the value of content marketing, but has several challenges to overcome within your organization to get everyone else to agree. Do you:
…find it hard to get everyone to agree on what content marketing is?
…fight constantly with Sales about the qualification (or nonexistence) of leads?
…have trouble creating a coherent sales and marketing strategy (and sticking with it)?
…hide under your desk when your boss asks about the ROI of that last marketing campaign?
If so, you definitely have some challenges to overcome first – before trying to make your case for content marketing.
LinkedIn Advertising is a bit of a dark horse in the realm of pay-per-click advertising. If your company is in the business-to-business (B2B) market, LinkedIn Ads could actually deliver higher quality leads at a lower cost than PPC search ads. This isn’t to say that PPC search marketing campaigns are not effective for driving B2B leads, but it is to say that LinkedIn Ads have more options for targeting your ideal customer – and thusly, generating more targeted leads.
Have you considered LinkedIn Advertising as part of your B2B lead generation strategy? If not, then join us tomorrow (Thursday), February 7th at 2:00pm ET for a free webinar, LinkedIn Advertising: The Key to More (and Better) B2B Leads. Search Mojo’s Tad Miller, Vice President of Accounts, and Sarah Lokitis, Social Media Manager, will guide you through the basics and best practices for LinkedIn Advertising, and show you how it can help you hone in on your target audience for better conversion and better leads at a lower cost.
During this webinar, you will learn:
How LinkedIn Advertising can actually be worth more than a #1 natural search ranking when it comes to B2B lead generation.
How search keyword demographics don’t always fit to your ideal customer demographic.
What works and what doesn’t for a LinkedIn Advertising campaign.
The various LinkedIn Advertising options that are available to you.
How to set up a LinkedIn Advertising campaign and little known secrets that can help you.
Check out the preview below of the webinar, then register today! Even if you can’t make it to the webinar tomorrow, make sure to register so you receive the full recording once it becomes available.
Content marketing is the new black. But you may be surprised to hear that 90% of marketers are already doing some kind of content marketing. It really isn’t new, we just didn’t know we were doing it. It’s just become more of a channel unto itself in the last few years. And in fact, 54% of marketers are increasing their content marketing budgets.