<< by Kaitlyn Smeland Dhanaliwala on February 4th, 2011
My last session here at Digital Marketing Forum today is Community: Building and Cultivating Hosted Communities. The panel discusses how companies should design, build, and implement online communities for Q&A, troubleshooting, and/or branding purposes. Our speakers are:
Sean O’Driscoll starts off by highlighting some of the forty or so online communities implemented at Microsoft. MS has tried to develop separate communities for consumers, developers, and IT professionals. He points out that the first thing you should do (especially if you’re a small business) is determine if it’s even worth it for you to create a brand new community of your own. It might make more sense to just do outreach and be a scrappy participant in other existing communities.