Posts Tagged ‘authorship’
<< by Tad Miller on October 2nd, 2013
Authorship is hot! At least it’s a buzzword everyone seems to be talking about today. Authorship is the ability of a search engine to recognize and associate an author with his/her published work, and it has emerged as a possible ranking factor and a way that search engines could combat spam. The panelists at this SMX East session explain how to properly set up authorship, and discuss common authorship implementation errors and how to correct them.
<< by Sarah Bonner on September 23rd, 2013
When Google Publisher and Authorship tags are used correctly, they can be very helpful to overall search engine optimization and, most importantly, to searchers looking for your content. They can help your content stand out in search results, and studies have even shown that search results with authorship rich snippets can attract more clicks than search results without them (even higher ranking ones!), while publisher tags help Google see your Google plus profile and website together.
Unfortunately, they are not always used correctly. Each tag tells Google something different, so it is important to understand their differences and benefits, as well as place them on the right pages of any site.