Search Marketing Sage

Back in June I wrote, “When it Comes to Mobile PPC Advertising Just Think Adwords & iPhone.”  The premise of which was smart phones like the iPhone or other mobile devices with full Internet browsers and Google Adwords were pretty much dominating the mobile Pay Per Click Advertising Space.  Not much has happened to change that in the last few months, in fact the iPhone just keeps getting more dominant as the mobile search device of choice:

• Apple’s share of US smartphone traffic has surged to 69% of all US smartphone traffic (June 2009) &
• Apples’s Global share of smartphone traffic is now at 47%.
• Global sales of smartphones climbed to 40 million units in the second quarter of 2009, according to Gartner Research. That is a 27-per-cent increase over the second quarter of 2008
• Apple said this week that ‘The fastest growing product in the [iPod] line is the iPod Touch, we’ve sold 20 million Touches. Couple that with 30 million iPhones.’  The iPod touch uses the same mobile internet browser as the iPhone…

Even with those staggering numbers, worldwide smartphones only make up about 15% of the handset market – there is tons of room to grow.  But the sad reality is that “industry experts” have been saying for years that “this is going to be the year mobile search breaks loose!”, and it just never happens.