Image by macwagen via Flickr

For those that missed it, here’s the news, hilarity and downright craziness of this week in the world of social media.

“Twilebrity” coined by Vanity Fair

Ok, really? Twilebrity? I have to say, I was excited about the exposure for women in social media, but was left disappointed by the substance (or lack thereof?) of the article.

Felicia Day tweeted: “It was an honor to be included in the picture, but I can’t disagree w/these pts re: Vanity Fair article http://bit.ly/5qw1au”

She linked to the GeekWeek article, which states:

“It so happens that they are nice girls–the Internet’s equivalent of a telephone chat line staffed by a bunch of cheerleaders”
I…what? I’m sorry, did Vanity Fair just refer to six successful women who have worked very, very hard to achieve success as “a bunch of cheerleaders who chat” WTF VF?”

Day also wrote about her disappointment on her blog.

(more…)

No Comments	89 views	1 2 3 4 5 1 votes    Vote Now!!

Image via CrunchBase

Last month we heard the news about AOL redefining its brand as it separates from Time Warner with a new logo design.  Well, the new logo is now live.  So from now on, you will no longer see the well-known circle triangle thingy to the left.

…Instead, you’ll see this new, colorful, graphic-rich version.

In an effort to position itself as creative, dynamic, and full of diverse content, the new logo is the text “Aol.” laid across a random image that changes each time you visit the AOL homepage.

And that period (.) in the logo is apparently very important.  The New York Times quoted Sam Wilson (Managing Director at Wolff Olins, the branding agency on the project) last month about the logo.  Wilson said the period conveys “confidence, completeness…AOL is the place to go for the best content online, period.”

Tim Armstrong (the Chairman and Chief Executive of AOL) had a slightly different take, adding that “the dot is the pivot point for what comes after AOL.”  (I presume, by that, he is referring to the various offerings on aol.com or the content that comes after conducting a search).

And as you can tell from this promotional video for AOL using the new logo, AOL wants to be- if nothing else- one of the cool kids. Will the re-branding be enough to rejuvenate AOL?  According to Tim Armstrong, “AOL is a turnaround situation…it will take every ounce of blood, sweat and tears to make it successful.”

Thoughts?

No Comments	55 views	1 2 3 4 5 0 votes    Vote Now!!

When you advertise on Google PPC your ads are eligible to appear on three different advertising platforms:

• Google Searches on Google.com
• On the Google Content network of websites participating in Google Adsense – ads are contextually targeted.
• The Google Search Network

I think most advertisers understand ads with search results from Google.com and contextually targeted ads on Google Content Network,  but few understand or even know about the Google Search Network.

Google says of its Search Network:

Your ads may appear alongside or above search results, as part of a results page as a user navigates through a site’s directory, or on other relevant search pages. Our global Search Network includes Google Maps, Google Product Search and Google Groups along with entities such as Virgin Media and Amazon.com.

The most well known Search Network Partners are AOL and Ask.com, but an official list of Google Search Partners is not publicly available and Google is completely closed lipped about any details about its participants.  Other Reported Search Network Partners are: (more…)

No Comments	154 views	1 2 3 4 5 1 votes    Vote Now!!