<< by Amanda Sides on January 16th, 2013
If you know me at all, or Search Mojo, or anyone in the search industry for that matter, we are all big advocates of using Google Analytics to track activity on your site. Having the insight into where your traffic is coming from and what visitors do once they arrive on your site is very valuable to your bottom line, whether you realize it or not.
Goal-setting is important for any aspect of your life, but in this particular instance, for your online efforts. Establish goals in Google Analytics to track conversions that you’ve set as high priority, or even if you’re just curious how many you are getting. The main goal types used are a URL Destination setting, tracking a goal when that specific URL is triggered. You can also set goals for things like if a visitor travels to a certain amount of pages per visit, or stays on the site for a certain length of time.
One conversion type that is under-utilized and could give site owners a lot more insight into mini-goals, or goals that can’t be tracked via the URL Destination type.