Google’s Keeping It Fresh: The Latest Google Algorithm Update
<< by Lauren Kade on November 10th, 2011
A lot of people have been talking about the lastest Google Algorithm update, now being called the Freshness Update. But what’s all the hullabaloo about?
The Update:
The new update focuses on freshness, and attempts to separate topics and search queries that require fresh content and those that don’t. For example, if a user searches on a sports team, the latest scores and news should appear in the search results. On the other hand, if a user searches for a recipe, they don’t necessarily need the most recent recipe, but perhaps an older recipe with 300 five star reviews.
The Facts:
- Official Google Freshness Update Announcement on November 3
- Google said it could affect up to 35% of searches, but later clarified that statement, saying that it will only noticeably affect 6-10% of searches
