Search Marketing Sage

Are your pay-per-click ads stuck in a rut? Are you finding it difficult to to stand out from the crowd of competitors constantly outbidding you on your most crucial keywords? Are you lamenting the continual decline of clicks on your ads, let alone conversions on your website?

Never fear! Google and Bing have an array of ad enhancements to help supercharge your PPC ads and boost their performance, and this week’s webinar Getting More Clicks and Conversions From Your PPC Ads will show you what these features are all about.

As the curtain closes on another year at Search Mojo, we like to take one last look back at what made our year interesting – and our blog posts here on Search Marketing Sage are an excellent reflection of that. We write about the new things we as search marketers are learning about each day so we can pass that knowledge on to you, our awesome readers. And because of you, 2012 was the most successful year yet for the Search Marketing Sage!

We’ve compiled a list of our top 30 blog posts on search marketing, social media marketing, mobile marketing and content marketing for 2012. These were the most popular posts of the year, judged by your visits and feedback. We hope you enjoy these (and even learn something you didn’t know before), and here’s to a successful 2013 for all of us!

As you can imagine, whether your company’s listing contains sitelinks- and the content of those sitelinks- might have an effect on the organic traffic you get to your site.  Not only is it important to know what sitelinks are and how to manage them, but there are some new developments in how sitelinks appear that may even raise the stakes in terms of direct ROI.

Sitelinks are links to interior pages of a site, displayed below the main listing information on a Google organic search result listing.  In the example below, the search result listing for Search Mojo displays three sitelinks: Careers, Staff, and Board of Advisors.