<< by Evan Levy on September 20th, 2010
Recently I had the distinct privilege of completing the requirements of the Google Advertising Professionals program to be recognized as individually qualified for Google Adwords. This system was established by Google to help people establish credibility when making claims of PPC prowess. Hypothetically, if you pass the exam, you should know enough to run a PPC campaign fairly competently. In practice, the system isn’t quite that efficient.
The study materials for the exam are laid-out in an easily accessible, free online format. Google gives you the option of seeing all of the “modules” on one page to make it easier to print and take with you/write on/highlight.
The testing software is easy to use, and has some great features; however, it does lock down everything else on your computer while it’s running. If you were planning on having multiple windows open on the same computer while taking the test, you’re out of luck. The software does allow you to skip questions, mark them for later, and show you which questions you marked so you can skip to them individually later on. It also allows you to easily strike-through an answer if you wish to visually eliminate it from the given choices (the exam is entirely multiple choice). Also, you do have a two hour time-limit, which is just barely enough time. There are 120 questions, meaning you have about one minute per question. Some you’ll be able to answer as soon as you finish reading it. Others will take much longer.