<< by Amanda Sides on May 2nd, 2011
Anyone tried to sign-up for access to Google AdWords Call Metrics lately? Did you have problems? That’s because they’ve locked up the system until the launch on or after May 16. On May 16 (or soon after), Call Metrics, formerly available in a limited release to advertisers who specifically requested the feature through AdWords Ad Innovations, will be available to all advertisers. I spoke with AdWords reps last week, and until the launch, if you don’t already have access to the feature, you won’t be able to get it.
Last week, Google AdWords sent an update via email to all advertisers who have at least one campaign with Call Metrics enabled. If you don’t currently have access to AdWords Call Metrics, unfortunately you’ll have to wait until May 16th (or later) to take advantage of this feature.