Search Marketing Sage

With Google AdWords for Video, you have the ability to use the videos from your YouTube channel as advertisements. Now, I know what you’re thinking: “We should make a viral video!” If that’s what your goals are, then I can’t help you. The concept of viral videos could be a whole blog post in itself, so my short response is this: you can’t make something go viral. (Michelle Doty actually touched on this in her recent blog post about how to make an effective social media campaign). Instead, I’m going to give you some first steps you can take to leverage the power of YouTube for the long-term success of your business, making it an integral part of your marketing plan.

If you’ve ever spent any time on YouTube, chances are you’ve probably noticed that there are YouTube channels devoted to particular corporations or organizations.  For example, the current administration in Washingon is trying to reach a new group of constituents via the official YouTube White House channel.  Hollywood Records promotes new artists on its YouTube channel with full-length music videos.

In fact, the advertising agency BooneOakley actually decided to forgo a traditional website altogether and made its YouTube channel its own functional homepage.  (As a side note, you’ll get a kick out of BooneOakley’s intro video).

If you have corporate video assets available for promotion, establishing a corporate YouTube channel may be a good idea.  And over the past cople years, YouTube has introduced more features that help customize videos to drive more traffic back to your site…