Posts Tagged ‘adcenter’
<< by Amanda Sides on September 9th, 2009
Whether you are starting a campaign from scratch, or just taking a different approach to your account and making some edits, keyword destination URLs should be on your list of things to consider. Keyword destination URLs are the specific URLs you can enter that can help your AdWords efforts become even more customized to the searcher’s needs. If a query is a specific product or product number, you can land them directly on the corresponding product page, making the landing page as relevant as possible. Another reason you would use keyword destination URLs would be if you have created a custom landing page for the ad group, and would like to see dynamic headlines on the page. With some additional coding within the URL, you can match the headline to the searcher’s exact query, once again, increasing relevance.
Google AdWords. In Google AdWords, you can either filter down to the exact keyword you’d like to edit, or you can use the new spreadsheet edit feature if you have many keyword destination URLs to add/edit. To edit within the interface itself, simply check the box next to the keyword and select edit. There you’ll find the box to enter a destination URL. Another way to edit them is in AdWords Editor, the desktop application. You can easily track your changes, revert edits back to their original state, and quickly upload the changes to the online interface.
<< by Amanda Sides on August 12th, 2009
Managing PPC accounts, especially large ones, involves tedious, day-in and day-out tweaks, research, analysis, and restructures. So it was no surprise that people were ecstatic when Google announced its new interface would be launching back in the spring. When I say ecstatic, I mean people were actually cheering in the initial presentation of the updates at SES NY. I can’t lie, I may or may not have joined in the revelry. Now all we need is for the other guys to catch up and have major overhauls to make all of us even more content with our PPC routines… However, I think I could just settle for a few simple tweaks.