Posts Tagged ‘adcenter’
<< by Lindsay Keller on October 28th, 2011
Today when I logged into Microsoft Advertising adCenter I realized that some major updates had been made! The new adCenter interface is much more user friendly, saving us all some time. The new version allows users to edit the campaign name, status, and budget right within the main interface. With the old version of adCenter, it took users three clicks before changes to campaign settings could be made. Transitioning between three different pages and having to wait for those pages to load was a really time consuming process, especially when trying to make small changes to campaign budgets on a daily basis. In the new adCenter interface, editing budgets is only a click away!
<< by Amanda Sides on August 31st, 2011
East Coasters — how many of you were prepared for the earthquake last week? Probably caught you off guard, didn’t it? Luckily, there wasn’t much damage, but still probably left you with an uneasy feeling, a little like the situation was out of your control. It’s much easier to prepare and maintain control of a situation when you know it’s coming, and know what to expect. Knowing what’s coming for Microsoft adCenter, you can start preparing your accounts for these changes.
<< by Evan Levy on January 25th, 2011
Microsoft’s Bing search engine is gaining search traffic by the day, and since it merged with Yahoo, it’s collecting more search resources as well. As the search engine grows both in user base and capability, running an efficient, precisely targeted ad campaign will soon be a necessity for many that wish to advertise in the search space. The Microsoft Adcenter interface is sufficient for running many pay-per-click advertising campaigns, but there are a few features that would make creating and managing a large, efficient, and highly effective campaign a little easier.
Adcenter currently does not have a way to edit or view keywords at the campaign level, or at the account level. When making bulk edits to destination URL’s or trying to analyze which keywords have the highest conversion rates, or are spending the most without producing results, it’s very helpful to see all the keywords in a campaign at once. This makes it quick and easy to see where bids need to be adjusted or if words need to be paused completely.
<< by Amanda Sides on October 30th, 2009
With all the hype surrounding mobile advertising lately, I recently noticed a new link when I was creating a new ad the other day. MSN adCenter has continued to make updates to allow for a more user-friendly interface, and they haven’t stopped at that. Now you can quickly and easily create a mobile ad and customize it to show only the contact information you wish.